We need to adopt an ethical approach towards our personal branding – how we can build a reputation for doing what is good and right according to our core beliefs and moral code.
Our story lives in the minds of others. How we use our kindness, honesty, and love is how we demonstrate our strength of character. How we show our resilience, professionalism, and our decision-making ability is how we demonstrate our performance. How we live with honesty, selflessness, and service is how we demonstrate our leadership. The building of our reputation through doing what is good and right is the way we manifest a good personal brand and allow others to see our value as a person of character and excellence. Only through an ongoing and conscious effort can we build a personal brand that we are proud of.
We need to be good people. Moving through our world with genuine care for others, integrity, and love is how we help contribute to making the world a better, kinder place. This is also the way we prove to others that we are a person who has character. In turn, this behaviour becomes aligned and associated with what people expect of us, and slowly, becomes the foundation of our personal brand. It is the alignment of our values, our intentions, our actions, and their demonstrable impact on the world around us that is our true personal brand. No amount of shallow curation of public image will endure in the face of this. We can keep up pretences for a while but, in the end, a signal lack of integrity will reveal a personal brand that is hollow. Being a good person all the time is, of course, impossible. If, however, we believe in making others' lives better and we commit ourselves to kindness, decency, and generosity of spirit our brand is more likely to hold the respect of others. Over time, being a person of good character should become recognisable part of our personal brand. Not because we have designed it this but because it is this way. People will come to believe in our ability to do the right thing, and they will know can rely on us.
"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind."
- Do I uphold integrity and good values in my person and my career?
- Do I set a high standard for the quality and professionalism of my work?
- Am I a good decision-maker who uses information wisely, consults effectively and thinks creatively?
- Do I communicate clearly and effectively and am I able to explain complex issues and solutions?
- Am I a servant leader and a community-builder?