Each of us tells a story of our lives. For you, this story is partly a narrative of yesterday, today and tomorrow – where you have come from and where you are going. Your story also allows you to project to others the best versions of yourself – what you stand for and against, what you believe is important, and how you go about trying to set and achieve your goals.
What you should strive for, therefore, is an authentic brand. How others see you needs to reflect what is real and true and good about you. You will, therefore, need to adopt an ethical approach towards your personal branding – how you can build a reputation for doing what is good and right according to your core beliefs and moral code. A key part of this will be your honesty and owning up to and taking responsibility for your mistakes.
A PERSONAL BRAND BUILT ON VALUES AND VALUE
A personal brand of true influence and repute is created when good individuals act with conviction and character: they bring values and value to the lives of others. Your brand story will live in the minds of others, particularly because of how you demonstrate your strength of character and how it improves the lives of others. How do you show and use kindness, consideration, and respect to help others to feel as though they belong? How do you show the resilience, professionalism, and decision-making ability that underscores your performance? How does your honesty, selflessness, and service demonstrate your moral code?
You can help make the world a better, kinder and more productive place by living with love, integrity and genuine care for others. This is the best way for you to demonstrate your contribution to others. It will connect with what people expect of you and gradually becomes the cornerstone of your reputation.
Suppose you act in good faith and follow your beliefs about what is right and wrong. In that case, your reputation for good character will become part of your personal brand over time. Eventually, people will trust your ability to do the right thing. It will be this way not simply because you designed it but because it reflects who you are. This will allow others to see both your strong personal values and the tangible value you offer to them as a person of both character and excellence.